If you’re a returning visitor, you’ve almost certainly noticed a few changes around the site.
We’ve gone from this…
…to this.
Our goals in switching things up were several-fold:
1. CancerAndYourGenes was long overdue for a redesign.
Since 2007, our focus has been primarily on writing and content, while using an old, tired Typepad® blog design. While the old site took care of the basics, it was not that attractive, it looked dated, it was too crowded, and the user interface for the reader was suboptimal to say the least. Despite all this, CancerAndYourGenes.com continued to attract lots of organic search traffic from individuals and families looking for answers – whether it be about Lynch Syndrome, other hereditary cancer syndromes, or new genes relevant to BRCA negative families with a substantial history of breast and/or ovarian cancer. We thought it was definitely time to respond to this with a more effective and user friendly design.
2. We want to be mobile friendly.
We’ve noticed increasing consumption of CancerAndYourGenes educational and informational content on mobile devices, but it has also been crystal clear that the old design was not very mobile friendly. I think you’ll agree that the mobile responsive redesign is much better in this regard, shifting size to be much more useful and legible no matter how you are reaching us.
3. We wanted to emphasize education and some tools – both new and old.
First, the blog will continue to be a focus of the site – a living, breathing source of new information relevant to individuals and families seeking information about inherited risk for cancer, certain cancer predispostion syndromes, cancer risk assessment, and cancer prevention.
Second, we’re putting more effort into our email newsletters and wanted a simple, clear route for readers to sign up. Thus, we’ve now got a prominent email newsletter sign up box in the upper right margin of the page.
Third, you’re going to see more video here. Stay tuned as we increase the utility of the information here.
Fourth, as you can see in the navigation bars, we are creating a series of CancerAndYourGenes Guides. We’ve noticed that many of our visitors arrive here due to interest in learning about the genetics of familial risks for one or more cancer types. If this sounds like you, we’re creating a series of new educational tools just for you. Just click here to hear more and let us know of your interest.
Fifth, we’ve got a couple other things in the works that we’re not quite ready to announce yet. Stay tuned…
Last but not least, thanks for sticking with us over the years, and please don’t hesitate to let us know if you have any other suggestions about how best to serve you.